Reference no: EM133313013

Questions

1. Define personal selling and discuss its role in a company's IMC mix.

2. Name and explain the major steps in sales force management

3. What is social selling? How are salespeople using digital technologies to benefit their companies?

4. Describe the steps in the personal selling process. How does this process work with engaging customers and building relationships?

5. You are the district manager for The Watson Beverage Group, a beer and wine distributor in Danbury. The company has experienced rapid growth and needs to add additional salespeople to its team. Using the sales force management steps in our Distance Learning lecture this week, discuss what needs to be done to effectively manage your sales force. Support your position.

5. How do you think Coke has stayed so successful with consumers recently?

6. What do you think is Coke's current biggest communications challenge today?

7. What do you think is next for Coke?

8. List the major forms of direct and digital marketing. Has there been a shift in how marketers use direct marketing?

9. Describe the two types of company websites. What challenges do marketers face when using websites to market their products and services?

10. How can marketers use social media and mobile marketing to engage customers? What challenges do marketers face?

11. Discuss how the traditional forms of direct marketing continue to be important promotion tools.

12. What are marketers doing to address consumer privacy in their company's direct marketing campaigns?