Reference no: EM132437642

Question 1 . Name the four major environmental influences on fashion interest and demand in any era.

Question 2. Market segmentation is vitally important to producers and retailers of fashion merchandise. Explain why, giving at least two examples of how such information could be used by the fashion industry.

Question 3. How does the size and age mix of a population affect current fashion demand? What does information about size and age mix today tell us about the future of fashion demand?

Question 4. In what ways has increased availability of leisure time affected the fashion market?

Question 5. Now has the changing status of ethnic groups affected fashion interest and demand? Cite at least two examples.

Question 6. How does a higher level of education affect fashion interest and demand?

Question 7. What is social mobility? How does the degree of social mobility affect fashion interest and demand? Illustrate your answer with examples.

Question 8. Upon what factors are classes in the United States usually based? Why is it more difficult to identify an individual's social class in this country than it is in other countries?

Question 9. Describe three kinds of physical mobility that people in the United States enjoy today, explaining how each influences fashion demand.

Question 10. Five basic psychological factors motivate much of human behavior_ List them, explaining how each affects fashion interest and demand.