What is showrooming and what can brick and mortar

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Reference no: EM133392782

Question: Although e-commerce is more popular than ever and many in our class have likely made online purchases, there is another impact on the traditional "bricks and mortar" retail stores. It is called "showrooming," and it possible that some in our class have demonstrated this when shopping. What is "showrooming" and what can "brick and mortar" retail stores do to prevent this? Or can they?

Reference no: EM133392782

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