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What is sheins business strategy

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Reference no: EM133287536

Read this article "Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast " (in Supplemental Reading Folder), do additional research and respond to these questions:

Question 1: What is Shein's Business Strategy? Who are their customers? What is their Value Proposition?

Question 2: How are they implementing their Strategy? Discuss specifics of their implementation in production, sourcing, marketing, sales and distribution.

Question 3: The article mentions a backlash against Shein. How serious is this problem? Is this just a hiccup? Is it a turning point? Either way, if you were a top manager at Shein, how would you try to deal with the backlash? Can you afford to ignore it?

Question 4: Is their strategy sustainable? (Use Chapter 4 discussion to address this) Why? Why Not? You must argue both sides.

For "Use Chapter 4 discussion to address this," see the attached Class Notes, beginning at "Class Notes begin" and continuing below. The SWOT analysis, Value Chain, Business Model and Resource/Activities, Sustainability Issue, etc., are included in the class notes and class slide (PPT), so please use them.

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This task is about some questions and answers which are related to an article which mentions the situation of SHEIN which is an e-commerce website giving major competition to big companies like Amazon.There was a substantial increase in the success of this company which happened overnight because of its trendy styles, cheap pricing, etc however the downfall is also happening in the same way due to bad quality of products which uses materials which are not sustainable and causes harm to environment.

Reference no: EM133287536

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len3287536

11/29/2022 9:09:39 PM

Please prepare draft answers to the four questions listed in the first attachment question W6. the fourth attachment could not be attached and will be emailed later.

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