What is semantic differential scale

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Reference no: EM13749299

Answer the following questions

What is semantic differential scale? For what purpose is this scale used?

Describe the Likert Scale?

What are the differences between the Stapel scale and the semantic differential? Which is more popular?

What are the major decisions involved in constructing an itemized rating scale?

How many scale categories should be used in an itemized rating scale and why?

Should an odd or even number of categories be used in an itemized rating scale?

How do the nature and degree of verbal description affect the response to itemized rating scales?

What is reliability?

What are the difference between test-retest and alternative forms reliability?

Describe the notion of internal consistency reliability

What is validity?

What is criterion validity? How is it assessed?

How would you assess the construct validity of a multi-item scale?

What is the relationship between reliability and validity?

How would you select a particular scaling technique?

Reference no: EM13749299

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