What is search engine marketing

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Reference no: EM133242298

Assignment - Search Engine Marketing Discussion Questions

1. What is search engine marketing (SEM), search engine optimization (SEO) and search engine advertising?

2. Why is great content so important when optimizing your site?

3. Name a few of the very important guidelines for effective landing pages from our chapter, in your own words. What is an example of a website that follows these?

4. Discuss why you are going to have to change your mindset to make the new rules of marketing and PR part of your personal world. Refer to some of the points from the chapter, in your own words

5. What does the statement "Own Your Marketing Assets Instead of Renting Them" mean related to search engine marketing, from our chapter?

6. Search for a term of a product you love, do you see any trends of the site you find on page 1 of google search results? What kind of content is on some of these top sites?

7. Answer in at least 250 words. Topic:

1. In your own words, explain some of the guidelines for effective landing pages from our chapter

2. Provide an example of a great brand website you love and explain how it follows these

3. How can the great content on that site help them with search engine optimization

4. 8-This is meant to be a fun assignment, so please have fun with it! Answer in at least 250 words.

5. Summarize some of the key learnings from this course that stood out to you. Give at least 8 different topics or more.

If you were starting a digital marketing position tomorrow, how would you get started? what would you ensure the brand is doing well on digital channels?

Reference no: EM133242298

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