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What is schulman goal for amount of the subscribers

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Reference no: EM133410799

Questions: Virgin Mobile

What is Schulman's goal for amount of the subscribers by the end of the first year, and by year four?

What is one of the key decisions for Virgin Mobile at this point of time?

How do consumers perceive Virgin brand?

What is Virgin's strategy in general? How do they choose the potential area that they will move into?

Why MVNO is adopted for Virgin's cellular operations in the UK?

Why MVNO business model got failed in Singapore?

Why Virgin decided to use MVNO model in the U.S. as well?

What does Virgin best, i.e., what is Virgin's core competency?

What are the characteristics for the cellular market in the US?

a. Major players in the market

b. Market penetration rate

c. Numbers of subscribers

d. Stage of the product life style

Some data for this entry:

a. average to acquire a customer?

b. Average monthly cell phone bill for the national carriers? For how many minutes?

c. Average cost to serve a customer?

Is there any potential consumer segment? What are the characteristics of this segment?

What is the unique value proposition that Virgin created to the youth market?

What is projected for the revenue of mobile entertainment?

Why Virgin mobile signed agreement with MTB?

What are the different types of services that Virgin will provide to its customers?

How to you see Virgin's innovations of mobile services from today's point of view?

What is the distributions strategy for most cellular providers?

What is Virgin's distribution strategy?

a. Who is Virgin's provider?

b. Who are Virgin's retailers?

Why some carriers have subsidies for the cell phone?

How much the U.S. cellular industry would spend on advertising in 2002?

How much Version was expected to spend on advertising in major media in 2002?

How much is Virgin Mobile's advertising budget?

What is Virgin's promotion strategy?

What are the complaints from consumers about the pricing in the cellular industry?

What are the potential options of pricing strategy for Virgin?

Reference no: EM133410799

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