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What is sampling and why is it used in marketing research

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Reference no: EM133438498

Questions:

1) What is sampling and why is it used in marketing research? What type of sample is a census?

2) What are sampling errors and nonsampling errors? For a study of consumer perceptions of the Bethany brand, give an example of each.

3) Define each of the following AND summarize the advantages and disadvantages of each: a. SRS b. Systematic random sampling c. Stratified random sampling d. Cluster sampling e. Convenience sampling f. Judgment sampling g. Quota sampling h. Snowball sampling

4) What determines the appropriate sampling design: a. R: b. D: C. R: d. T: e. K: f. S: g. S:

5) What is a construct in MR terms? Give an example of a construct that could be researched in Marketing.

6) Explain the construct development process

7) Explain what nominal, ordinal, interval and ratio scales are. Use examples such as a jersey number for nominal, etc.

8) What is a Likert scale and why is it so commonly used in MR?

Reference no: EM133438498

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