What is role of ethics in strategic planning and marketing

Reference no: EM133503273

Problem: While some healthcare institutions operate in isolation (e.g., rural critical access hospitals), others reside in highly competitive environments. Relative advantage can be a powerful discriminator, because empty beds or open appointments equal missed revenue, which undermine the viability of the institution. What is the role of ethics in strategic planning, marketing, and communications?

Reference no: EM133503273

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