What is role of ethics and corporate social responsibility

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Reference no: EM132261313

1. Some marketing campaigns focus on benefits and pricing; however some products, such as Rolex watches and Coach bags, are marketed to a clientel where price is no object. Based on this week's readings can you explain this phenomena? How would this apply to your market plan?

2. What is the role of ethics and corporate social responsibility in the modern company? Is it necessary? What are its effects?

3. Corporate social responsibility is something that is definitely necessary within an organization and it helps to ensure that things are done in an ethical manner. What are some situations where personal ethics can conflict with national laws? What can be done in this situation?

Reference no: EM132261313

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