What is resultant mroi from this brand advertising campaign

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Reference no: EM133339199

Question: Genie has determined that the total market for such ancestry mapping products is 100 million individuals. In order to increase brand awareness and subsequently its customer base from 2 million to 3 million individual members, Genie invests $2M in brand advertising. The profit margin is held at 40%. What is the resultant mROI from this brand advertising campaign? (Enter your answer as a whole number. For example enter 99:1 or 99x as 99) Hint: Use the simple baseline lift mROI formula You may need to use information provided in a previous question to make your calculations.

Reference no: EM133339199

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