What is relevant marketing communication mix that enables

Assignment Help Marketing Management

Reference no: EM133410871

Case Study: Toyota company introduces many automobile models such as yaris , Corolla, Camry, Land cruiser and Lexus. Marketing people in the company are now trying to put such marketing plan that enables the firm to face the competition coming from other big car firms .So, The company is thinking to work in many directions to improve it's marketing performance

Questions: Now, Try to introduce your advice that help the company to answer the following questions :

1- What is the relevant marketing communication mix that enables Toyota to reach it's target audience? (Determine the ideal combination, and also give your marketing justification for that)? .

2-In your opinion , what are the base pricing strategies that company can use, and what are the special pricing tactics (policies) that can support the base price strategy? .

3-What is your advice to Toyota concerning suitable alternatives of distribution channel and market coverage?

Reference no: EM133410871

Questions Cloud

Develop a marketing goal for the proposed service : Develop a marketing goal for the proposed service, applying the SMART goal framework. For example, what might be a specific goal? How is the goal going to be

Business eventually failed and loan fell into arrears : The business eventually failed and the loan fell into arrears. The Bank is now demanding payment of the entire loan from Horace Lowded.

How does wellman define white racism : How does Wellman define white racism? What does he view as its determining feature and How do the interviews with white UC Berkeley students and white resident

What similarities can you draw between this game-real life : What similarities can you draw between this game and real life? What are the advantages and disadvantages of using social media as a source of information?

What is relevant marketing communication mix that enables : What is the relevant marketing communication mix that enables Toyota to reach it's target audience? (Determine the ideal combination, and also give your

Mitigation of damages and prospects of filing lawsuit : What information and advice would you give Merchant P regarding anticipatory breach, mitigation of damages and prospects of filing lawsuit against Merchant D?

What is the relevant issues for social work : What is the relevant issue(s) for social work? Why is this issue(s) relevant

What enrichment programs could mcdonalds use as a fast food : What enrichment programs could McDonalds use as a fast food restaurant in order to add meaning to jobs and increase skill variety? Take note

Why does racism develop in england : According to Storey, why does racism develop in England? What does racism as a dominant discourse work to do?

User Account

All Pages