What is relationship and what are the successful attributes

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Reference no: EM133216042

Customer Relationship Management (CRM)

Discussion

Question 1. What was your major learning from the readings within this module?

This posting should be at 250 in length and integrate at least one citation outside of the readings.

Question 2. What is one question that remains from the readings within this module?

Assignment

What is a relationship and what are the successful attributes of a relationship?

How does trust and commitment foster positive affect in a relationship?

Why are companies and customers motivated to establish and maintain relationships with each other, and sometimes not?

Why is calculating the customer life-time value of a relationship important to a sales representative?

If you were building a relationship with a customer how would you assess whether it was worth the energy to establish the relationship?

Reference no: EM133216042

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