What is reason for alliance formation in airlines industry

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Assignment:

Case: Star Alliance in 2020 (Ivey)

1. What is the reason for alliance formation in airlines industry? Explain using transaction cost, resource dependence and institutional theory.

2. Describe the evolution of governance mechanisms at Star Alliance. Give reasons for changes in the governance mechanism?

3. How does Covid-19 affect the trend of alliance formation in airlines industry? Give reasons.

4. How will Covid-19 affect the Star Alliance and its member?

Reference no: EM133338880

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