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What is quantitative and qualitative research

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Reference no: EM131851970

Question: 1- What are two specific ways marketing research helps a company know and understand its product's customers?

2- Consider the following ideas to include in your answer:

3- What is the difference between primary and secondary research?

4- What is quantitative and qualitative research?

5- How does research help identify a customer's buying behaviors?

6- How does the brand promise create customer satisfaction?

7- What are customer demographics and psychographics?

8- What is marketing STP/D?

Reference no: EM131851970

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