Reference no: EM133247411

1. When an advertiser needs to protect an idea that they've created, which agency/agencies should they contact?

a. the food and drug administration b. the patent and trademark office and the library of congress c. the federal communications commission and the federal bureau of investigation d. the council of better business bureau.

2. What's the purpose of integrated marketing communications?

a. to use all marketing and sales tactics collectively to grow a consumer base o b. to strategically communicate about products or brands with consumers and nurture relationships with them oc. to provide general sales information to an audience d. to mimic competitors in the field

3. Jim is a member of a creative team and has begun evaluating the team's ideas to decide if they should implement, modify, or discard them. what role has jim adopted?

a. explorer b. judge c. warrior d. artist

4. When the style of an advertisement appears to be deceptive, what is this referred to as?

a. puffery b. long-term macrocriticism c. broad impact d. short-term manipulative criticism

5. When advertising, how does a sponsor know a consumer has received the intended message?

a. a consumer acknowledges it via feedback. o b. sales reports are used to determine if the message has reached an audience. o c. sponsors assume that at least 80 percent of an intended consumer audience will receive the message. o d. sponsors are unable to determine if consumers have received the message.

6. What type of advertising is aimed at specific types of professions?

a. business advertising b. non product advertising c. trade advertising d. professional advertising

7. The focus of contemporary advertising is

a. to develop relationships with consumers and stakeholders. b. to make single sales. o c. to promote time-sensitive sales information. o d. to provide an audience information about products and services.