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What is purpose of environmental scanning

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Reference no: EM133167896

Question 1. What is the purpose of environmental scanning? Give an example.

Question 2. Explain how consumers' buying habits may change during a recessionary period.

Question 3. Give three examples of how technology has benefited marketers. Also, give examples of how firms have been hurt because they did not keep up with the changes in technology.

Reference no: EM133167896

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