What is purina''s business?how would you describe its strate

Reference no: EM13154203

1. What is Purinex's business?How would you describe its strategy? What do you think are the founders' goals and vision for the company?
2. What is the source of Purinex'svalue? What are the firm's technologies, and how successful could they be? What is the likelihood of that success?
3. What is the problem facing Purinex's CFOGiladHarpaz? What is the urgency associated with his concerns?
4. How do Purinex's financing alternatives compare? How would you rank them as sources of cash in terms of their risk and potential return for Purinex? How feasible and/or attractive would it be to finance the firm's growth with an angel round or a venture capital (VC) round? How do you assess the option to wait?
5. How would you structure the decision among these alternatives? Are there any qualitative considerations? How do you incorporate those into your analysis?
6. How would you choose to finance the firm's growth? Prepare to explain the effect of your proposal on the firm's growth, strategic direction, and dilution in the founders' equity interest.

Reference no: EM13154203

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