What is public relations and what are the tools used

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Reference no: EM13824776

1. What is public relations and what are the tools used to achieve their goals?

2. What factors come into play when choosing the type of media or media mix to use? There are also different scheduling decisions to be made, what might they be?

3. Not all target markets are worth pursuing, why? What criteria must be met?

4. There are factors, both internal and external that also influence consumer behavior. What are they?

Reference no: EM13824776

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