What is psychographic segmentation

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Reference no: EM132114114

1. What is psychographic segmentation? Provide examples of different psychographic segments using examples and BRAND examples.

2. Describe what effective segmentation criteria are. Explain why these criteria are important. Be sure to provide examples.

3. What HR professionals should pay great attention to applicant reactions during the recruitment and selection process?

Reference no: EM132114114

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