What is promotion and the promotion mix

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Question: What is promotion and the promotion mix? How do the tools of the promotion mix work together in integrated marketing communications (IMC)? Think of your four favorite products and explain how they each use promotion to communicate with customers. (Please use sentences and paragraphs and not a chart or list). Then explain how one of those products utilizes a strategy of integrated marketing communication. In your view, what are they doing well? What are they doing poorly? What would you advise for that product to strengthen its promotional efforts with you as a target consumer?

Reference no: EM133339388

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