What is product configuration

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1. In your own word, Compare the Business to Business market with the Business to Consumer market in terms of Demand, Nature of the Buying Unit, and Relationships. List all the issues we have discussed in class in regular type.

2. What is Product configuration? Can a company benefit from product configuration? Why

3. What is meant by ‘hot spot policing’? Identify and explain what the authors mean by “backfire effects” of hot spot policing. (Be specific, use quotes from the article)

Reference no: EM132220310

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