What is private brand or store brand

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1. What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.

2. How are specialty products distributed?

3. What is a private brand or store brand?

4. Timberland has what many believe to be a spotless reputation that lends to an enlightened self-interest. In your opinion, does this enlightened self-interest appear to be genuine or a manipulation to simply enhance its image?

Reference no: EM132076404

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