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What is prestige pricing

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Reference no: EM132981279

1. How are services different than products from a marketing perspective?

2. What is "prestige" pricing? How is it different than "masstige" pricing?

3. What are the likely (and why) permanent changes to retail marketing as a result of the pandemic?

4. Persuading someone to abandon a behaviour is one of the most difficult marketing tasks (such as smoking cessation). How would you convince (set aside your personal beliefs) the remaining vaccine hesitant populace to get vaccinated .

5. Why might an entrepreneur use franchising rather than more traditional forms to expand a retail business as for example M&M Meats?

6. How is concentric diversification different from conglomerate diversification? Which is riskier? Why?

7. What is "buzz" marketing? How is it different than "guerilla marketing"?

8. What is the goal of "integrated marketing communications"? Give an example.

9. What is the most effective way to compensate a sales force? Why?

10. What is the "moment of truth" and how is it relevant to marketing?

Reference no: EM132981279

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