What is positioning within channels in marketing

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1. If you were Dan Nye, how would you address the following two dilemmas? a) Would you open the platform or maintain a walled garden? What are the advantages and disadvantages? b) Would you have broadened the scope of LinkedIn to include elements of social networking, or stay clearly focused on the professional market? What are the advantages and disadvantages?

2. What is positioning within channels in marketing? How does Apple Inc. use positioning within channels for the Apple iPhone? 150 words with reference provided please.

Reference no: EM132227633

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