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What is pg current distribution strategy

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Reference no: EM132839306

Product Strategy

Briefly describe P&G's 24MicroBan product. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit P&G's target market's needs?

Pricing Strategy

How is 24MicroBan priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

  • How sensitive are your customers to changes in price?
  • What revenue will you need to break even and achieve profitability?
  • What does the price say about your product in terms of value, quality, prestige, etc.?

Place: Distribution Strategy

What is P&G's current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach?

Reference no: EM132839306

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