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Overview
What is your personal code of conduct? In this discussion, we will explore our past experiences of questionable behavior and how to make a better decision today.
Ethics and values play an important role in selling. Ethics are based on the following values: Honesty, Responsibility, Fairness, Respect, Transparency, and Citizenship.
Discuss an example (or examples) of your experiences where one of these values was being questioned (you may assume the role of the seller or the consumer). What did you learn from these experiences? How would you handle the situation differently today?
Identify what methods/reports and how often. How will you assess marketing effectiveness? How will you assess changes in the market environment?
Social media marketing is one of the fastest growing areas of the marketing world. Identify what segmentation strategy would be appropriate for this product
A large restaurant franchise company owns and manages multiple supply chains for its several franchises. Develop a food distribution network
What is meant by the term "ethnographic particulars"? What have conversation analysts found that people generally do to "repair" the damage caused by a "dispreferred response"?
What is the mission or purpose of your business? In other words, what customer need is your business trying to meet and why?
What kind of lease should a new retail enterprise, openng its first store in an urban location that is experiencing gentrification and growth
introductionslp02 requires you to consider the service you have chosen to market and hopefully are using to gain a
Explain The Four Elements of the Marketing Mix and Describe how each element is implemented within a specific organization and how they relate to the organization's marketing strategy
Which market entry mode would you recommend? Why? Back up your answer with specific analysis on the method you chose.
Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the Communication Process elements to that promotion. Provide evidence by example
Among the four basic levels of scales, which one provides the researcher the most precise information, and why? What is measurement? What is a construct?
What kind of trend might this campaign start in the advertising community? What advantage does Harrah's have over other casinos by following the most conservative advertising standards?
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