What is personal branding

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Reference no: EM133330720

Assignment:

Martin is a new graduate and he has begun the process of looking for his first job. He starts the process by updating his resume with his diploma information, then he writes a general cover letter highlighting his main skills and qualifications. He also creates a LinkedIn account for himself. He has several other social media accounts, but decides to create a LinkedIn account for professional networking. Martin then started applying for jobs using his updated general resume and cover letter. Several weeks pass, and Martin has not heard back from any prospective employers. He has heard that you are taking a communications class that talks about personal branding, communicating your skills, and the proper use of social media, so he asks you for help.

As a group, come to a consensus and answer the following questions, with evidence from the case study as well as application of the knowledge gained in the class.

1. What is personal branding?

2. What are two (2) techniques that Martin can use to help develop his personal brand?

For each technique you identify, be sure to explain how this technique can be used to develop his personal brand.

3. Martin has not been tailoring his resume or cover letter to each job posting he has responded to. First, explain what it means to tailor one's resume and cover letter to a job posting, then list two (2) reasons why it is important to tailor a resume or cover letter to a job posting.

4. Martin asks if he should exaggerate a bit on his resume to increase interest with potential employers. Is it ok to exaggerate one's skills or qualifications on a resume? Why or why not?

5. Martin mentions his LinkedIn account, and you decide to review his use of social media in general. You find several instances of unprofessional messages Martin has posted.

You also find some photos showing unprofessional behavior that Martin has been tagged in. How would you advise Martin to use his social media presence to build a positive image?

6. Martin is very impressed with your help, and he asks you to act as a coach or mentor to help him with his job search.

a. What is the role of a mentor?

b. What is one quality of a good mentor?

c. What is one difference between a mentor and a coach?

Reference no: EM133330720

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