What is perceptual map-how do marketers use perceptual maps

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1. What is a perceptual map? How do marketers use perceptual maps? Draw, label and interpret a hypothetical perceptual map for supermarkets in the Boise market.

2. Discuss the types of operational conflicts that could occur in an international context because of different attitudes toward time,change, material factors and individualism give examples relate it to specific countries.

Reference no: EM132157321

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What is perceptual map-how do marketers use perceptual maps : What is a perceptual map? How do marketers use perceptual maps? Draw, label and interpret a hypothetical perceptual map for supermarkets in the Boise market.

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