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1.What is perception, and why is it a challenge to marketers?
2. What are some ways in which the just noticeable difference (JND) concept is used in a marketing context?
3. Do you think JND is unethical? Why or why not? Look at the five examples at the bottom of page 59 to help guide you.
4.How is the mere exposure effect linked to advertising?
5. How is the mere association effect utilized in marketing?
6. How can packaging color influence expectations about what’s inside the package?
7. Do you think the size of a package influences how much of the contents we eat?
Using the house of quality sequence, as described in Figure 5.4, determine how you might deploy resources to achieve the desired quality for a product or service whose production process you understand
Using process flow analysis, Describe the similarities and differences between an intermittent operation and a repetitive operation process and indicate how each would be selected for use by a business. Provide one or more examples of each.
After all deliverables were completed and accepted, the PM and team discussed the fact that some of the things they could have done differently to avoid the poor quality of the vendor's work, was to use a cost plus award fee contract instead of a cos..
The production engineers at Impact Industries have derived the optimal combinations of labor and capital (the only two inputs used by Impact) for three levels of output: 120, 180, and 240 units of output: If the manager of Impact Industries decides t..
Since the deregulation of the airline industry, fierce competition has forced Global Airlines to re-examine their operations for efficiency also economy. Describe how many agents should Global staff.
A bulleted summary of key points of the product strategy that could be used by a new sales associate to help them understand the product and situation.
If Consolidated Products was in a highly competitive industry (where price was the key driver of business), which overall style would have been most appropriate and why? On the other hand, if Consolidated Products was in an industry where there was n..
Identify the determining dimension or dimensions that explain why you bought the specific brand you did. Try to express the determining dimension in term of your own personal characteristics. Estimate what share of the market would probably be motiva..
Customers arrive at Paul Harrold's Styling Shop at a rate of 3 per hour, distributed in a Poisson fashion. Paul can perform haircuts at a rate of 5 per hour, distributed exponentially.
Which of the following items could be found on a statement of shareholders' equity?
Assuming the retailer's order interval is one week and lead time is same as 2 days. The average on-hand inventory is 5 items at the end of each week. Decide the order quantities using fixed order interval model.
Suppose you prefer working 40 hours per week to 20 hours, and prefer working 32 hours per week to either 20 or 40 hours. However, you are forced to work either 20 hours or 40 hours per week. Is your hourly wage rate an accurate reflection of the valu..
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