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1. What is penetration pricing? Provide an example of a company that has used penetration pricing to introduce a new product. What was the product?
2. Brainstorm five creative ways for a small business with a low budget to advertise and promote its products or services using the latest developments in communications and Internet technology.
3. Small Business or another provider of online storefronts. List three advantages and three disadvantages of opening a Web site for your business through such a service.
4. Summarize why breakeven is a critical concept for any organization.
5. What are the types of communications budgets? What is the best method of budgeting
6. List four common marketing objectives. Explain why each is important.
You are evaluating a project for a small manufacturing firm. The firm has provided the following information: the initial cost of the project is $2,500 for equipment purchase; the CCA rate is 10 percent; tax rate is 25 percent; and the pre-tax cash f..
Other things being equal, would a firm prefer a longer or shorter Cash Conversion Cycle? What are some examples of ways a firm could attain this
Consider the expectations theory (of the term structure) with a term premium. What is the interest rate on a 5-year bond today if the term premium for a 5-year bond is 2% and 1-year interest rates are expected to remain constant at their current leve..
Which of the following statements about valuing a firm using the APV approach is most CORRECT?
The study of published financial information on a company in order to make investment decisions is known as: technical analysis. fundamental analysis. efficiency analysis. random pricing analysis.
One way to calculate a stock's beta is to
As an equity analyst you are concerned with what will happen to the required return to Universal Toddler Industries’ stock as market conditions change. Suppose rFR=5%, rM=12%, and bUTI=1.4. Under current conditions, what is the rUTI, the required rat..
What is the third-party-payer system in your organization? How does this system impact your organization?
Consider the following two mutually exclusive projects: Year Cash Flow (A) Cash Flow (B) 0 –$419,000 –$37,000 1 47,000 19,800 2 59,000 13,900 3 76,000 15,600 4 534,000 12,400. What is the payback period for each project? What is the NPV for each pro..
Net Asset Value (NAV) of a mutual fund is calculated every day. The book suggests that a closed-end fund (a fund that has a fixed number of shares) can trade above or below the NAV. As an example, someone could invest in Exchange Traded Funds (ETF) o..
Suppose your company needs to raise $10 million to construct a new office building at an expanded manufacturing site. As CFO, you plan to raise the money by selling 30-year $1,000 par value bonds with a coupon rate of 6% which is the Yield in Maturit..
Abrams Steel Company has very high operating leverage due to the capital intensive nature of the steel business. Abrams' CEO is concerned about the variability in the firm's EPS if sales should drop, and decides to take action. Which of the following..
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