Reference no: EM133581098

Question: What is Pathos? The use of pathos is called an "emotional appeal." People may be uninterested in an issue unless they can find a personal connection to it, so a communicator may try to connect to her audience by evoking emotions or by suggesting that author and audience share attitudes, beliefs, and values-in other words, by making an appeal to pathos. Even in formal writing, such as academic books or journals, an author often will try to present an issue in such a way as to connect to the feelings or attitudes of his audience. When you evaluate pathos, you are asking whether a speech or essay arouses the audience's interest and sympathy. You are looking for the elements of the essay or speech that might cause the audience to feel (or not feel) an emotional connection to the content. (See more at Lumen LearningLinks to an external site..) Part 1 In this week's discussion, you will choose an ad (print or video) and discuss whether the ad's speaker(s) demonstrated strong pathos or weak pathos overall and whether you feel the use of pathos was overly manipulative or not. Find a print or video advertisement that demonstrates pathos.