What is overarching purpose of the pest model

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Question 1

The right side of the industry structure number line is quite boring as it goes from a duopoly (HHI=5000) to a monopoly (HHI=10000). Despite this, why is it (the right side of the number line) important?

Question 2

What is the overarching purpose of the PEST Model? In other words, why is it included in the course?

NOTE: Think about what is being asked -- not being asked to go through a full description of the PEST Model. No examples needed in this answer.

Reference no: EM133493213

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