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Nathan's business has grown from a small startup in his room to a chain of outlets all over the country. His business has the potential to expand further, provided he has the resources. To attract investors and other resources, he is required to create a mission statement for his company. Which of the following basic questions should the mission statement answer?
When do we plan to go international?
Who are our stockholders?
What is our operating philosophy?
What is our sales target?
Who are our competitors?
References
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