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Discussion Post: Marketing Promotional Tools and Direct Marketing of Spotify
Marketing Question for company Spotify
AFTER you reflect on what you've learned about Promotions... address each of the follow questions with your team's chosen brand. fully reflect the definitions of each of these types of advertising.
I. Identify TWO promotional tools-use the textbook's categories/reflect the definitions-your brand current uses within the Direct and Digital category. Explain what the two are and what you think its target market is/rationale?
II. Identify ONE way your brand currently uses Traditional direct marketing and who its target market is/rationale?
III. What is ONE take away you can get from this analysis to move your team forward in the Promotions section of your Marketing Plan?
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