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Product -herbal essences shampoo by P&G company
Overview
Planning activities:• Defining the corporate mission Core purpose:o What is our business? o Who is the customer?o What is of value to the customer? What will our business be?o What should our business be?• Building the corporate culture • o shared experiences, stories, beliefs, and norms that characterize an organization• Establishing strategic business units• Assigning resources
Marketing planning & Management 1- Corporative planning2- Business unit planning3- Offering planning
The Market Value Map1- Identify the Target market - 5 C Analysis o Company o Collaborators o Competitors o Customers o Climate2. Value proposition o Collaborator valueo Company value3- Planning and Managing offerings o is the actual good that the company deploys to fulfill a particular customer need. ex, produce another scented shampoo for specific customers
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