What is number of to be reached

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Question: Dove corporation in Austin, TX, has just developed a new dishwashing liquid and is preparing for a national television promotional campaign. The firm has decided to schedule a series of one-minute commercials during the peak housewife audience viewing hours of 1:00 to 5:00 P.M, To reach the widest possible audience, Dove wants to schedule one commercial on each of four networks and have one commercial appear during each of the four one-hour time blocks. The appropriate ratings for each hour, representing the number of viewers (in 1,000s), are presented in the accompanying table:

Solve this special assignment problem to determine which network should be scheduled during each hour order to provide the maximum audience exposure. What is number of to be reached?

Reference no: EM131869564

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