What is neuromarketing

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Question 1:

What is neuromarketing? How does neuromarketing help us to better understand buying decisions?

Question 2:

According to the video, what are some driving forces behind our need to shop?

Question 3:

Terry Wu suggests that Amazon is not in the retail business; it is in the "instant gratification business." What does he mean?

Question 4:

What three brain hacks are suggested in the video to help control a "shopping addiction?"

Reference no: EM133648777

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