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In the article "What is Net Promoter..", the metric of Net Promoter Score (NPS) is discussed as a powerful measure of customer satisfaction. NPS subtracts the percentage of "Detractors" in a company's customer base (customers not likely to recommend your company to others) from "Promoters" (customers who are likely to recommend your company). The higher a company's NPS, the greater the expected impact of satisfied customers on business growth.
In your opinion, is this single-item measure of customer satisfaction sufficient to gauge how well your firm is serving its customers? If yes, why? If no, what are the limitations of relying on NPS as a measure of customer satisfaction?
What are the major forces influencing demand for this product/service? Is demand of product/service consistent over time? Does the demand fluctuate sharply or in response to temporal or cyclical factors? Can the organization satisfy the demand in th..
A manufacturer of high-end leather bracelets uses a kanban system to control material flow. The bracelets are transported in sets of 12. A cutting operation, on average, produces approximately 200 bracelets per hour. It takes one hour for the sets of..
Evaluating Leadership principles in a Present Company, Your assignment is to choose a leader in the business world today evaluate his/her management practices
Draw a Product Life Cycle and identify the stage that you think your product is at on it. Explain why you think that your product is at this stage.
Specifically identify common investor fallacies and fears that contribute to market volatility. Your report should be a minimum of 2 written pages.
What are the different pricing strategies that marketers can use? Describe any five pricing strategy and give example of each.
Performance Monitoring: Once an Adwords campaign is set up and launched, it is very easy to "set it and forget it." What are some practices companies.
Your overall individual goals. (Get a job, internship, or get into grad school, create a professional network, etc.) Your target audience. (Be specific, in order to get as many points as possible.) Describe how LinkedIn contributes to your personal b..
Using material from the chapter, how would you attempt to change their attitudes if you were the advertising agency responsible for this campaign? Be specific. Do the same for all-electric vehicles, such as the Nissan Leaf.
Explain what is marketing - What is the problem that consumers are encountering and Why do you think consumers are skeptical?
Which is likely to be more effective-marketing baby carrots to young consumers or to parents of young consumers? Why?
What effectiveness of the Federal Reserve in stabilizing the economy since the 2007-2009 recession and its continued impact on the current state of the economy
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