What is native advertising

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Reference no: EM132225338

1. Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges.

2. What is native advertising? Experts suggest that native advertising may make up a majority of digital advertising spending by 2020. Why do you think native advertising is growing at such a rapid rate?

3. The old adage is "it's not the destination, but the journey that matters". With that in mind, defend the thought that the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

Reference no: EM132225338

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