Reference no: EM133491937 , Length: Words Count:500

Assignment:

Prepare a 500-word written statement, presenting your entrepreneurial innovation as a viable opportunity for addressing a defined societal problem. The statement must address the following issues, which should be linked together as a continuous argument using the sub-headings below:

a. What is my entrepreneurial innovation (i.e. a concise description of the idea that you suggest)?

b. What are my mission, vision and strategic objectives?

c. How will my entrepreneurial innovation operate in practice (i.e. your sustainable business model)?

d. How will my entrepreneurial innovation achieve sustainability?

This exercise is similar to that of preparing a short presentation, or a 'pitch', to a potential investor. Your main aim is to provide your audience with a clear, concise, coherent and convincing explanation of your entrepreneurial innovation.

Thus, please keep in mind that your argumentation must clarify your unique selling proposition. With regard to sub-heading (a), you may explain why your idea is both innovative and entrepreneurial. Referring to (b), you may clearly distinguish between mission, vision and strategic objectives. Sub-heading (c) requires reflections on how your entrepreneurial innovation aims to solve the societal problem that you address. Sub-heading (d) requires reflections on the long-term effect of your entrepreneurial innovation and/or potential future developments.

The markers recognise that some students may have decided to defer or abandon their entrepreneurial innovation, based on their analysis and/or the current economic climate. However, for the purposes of Question 1, you should present your entrepreneurial innovation in a constructive way (i.e. imagine you were taking part in a debate and try to set out the strongest available case for your entrepreneurial innovation). There are opportunities to provide a more critical re?ection on your entrepreneurial innovation in Question 2.