What is mobile marketing, Explain your understanding of

What is mobile marketing

Assignment Help Marketing Management

Reference no: EM133609867

Questions:

1. Behavioral ad targeting, including retargeting, is especially important on the internet. Explain why and give a hypothetical example, perhaps based on your own experience.

2. Why do you think search has become such an important part of the life of Internet users?

3. Compare two searches, one of desktop and one on a mobile device, using two search engines. Which produces the better results in terms of quality and relevance? Why?

4. Explain your understanding of what mobile marketing is and what role it should play in marketing campaigns.

5. What is the role of CLV in relationship marketing?

Reference no: EM133609867

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