What is media primas most important business unit

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Reference no: EM133208497

Assignment:

Questions:

1. What is Media Prima's most important business unit and justify your answer.

2. Based on the business unit above (Question 1), performed Porter's Five Forces analysis for that business unit.

3. Based on the article Film Resources and Sustaind Competitive Advantage by Jay Barney, describe the existence and / or extent that the business unit's competitive advantage.

Reference no: EM133208497

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