What is meant by think like a game theorist

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1. What is meant by "Think like a game theorist"?

2. You publish a monthly magazine for women, generating revenue partly by offering advertising spaces on the magazine's cover to other firms. A Jewellery producer suggests sponsoring free gifts with the magazine in exchange for its name being placed on the cover every month. The jewellery firm argues such a strategy enables the magazine to extend its market share. Would you consider the strategy to offer sponsored free gifts as optimal and accept the proposal? (Hint: think like a game theorist.)

Reference no: EM132709623

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