What is meant by the term the social contract

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What is meant by the term, The Social Contract. How is social contract is linked to the changes in the drivers of business over time. What are the key issues that Coles is focusing the attention of customers on in this ad. To what extent do you believe this is displaying very different behaviour to their past. Comment on what extent you believe this advertisement reflects understanding by Coles of the changes in the Social Contract.

https://campaignbrief.com/coles-launches-new-together-to-zero-sustainability-campaign-via-ddb-australia/

Reference no: EM133016665

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