What is meant by the term positioning

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Reference no: EM131469895

Question: What is meant by the term positioning? Identify two criteria that might be used to position a nonprofit with which you are familiar. Create a perceptual map and place the organization and four key competitors at appropriate points on the matrix. What does your analysis tell you? Is the positioning of your organization genuinely distinctive? If not, how might it be improved?

Reference no: EM131469895

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