What is meant by the term direct marketing

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What is meant by the term direct marketing? What elements have contributed to its growth and popularity in recent years? What are the three principal purposes that a direct marketing program could serve for a company?

Define list enhancement and discuss two simple ways to conduct it. What four categories of information can be included to help define various populations and target markets?

You are the marketing manager for the Internet's largest online shoe retailer. The company ships shoes of all types, styles, and sizes to locations throughout the U.S. and around the world. Given a choice between access to a mailing list and access to a marketing database, which would you choose? Define each and state the advantages of your choice?

Marketing databases are used by businesses for three concrete tasks or specific applications. Identify and define all three.

Why is privacy so important to consider when working in the area of direct marketing and customer relationship management?

Reference no: EM133052887

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