What is meant by the sales spell

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Reference no: EM132163195

1. Humans have sensitive antennae for picking up the tiniest of cues that impinge on emotional needs. And the eye is a vital conduit." Known this, what points a marketer need to focus when planning and designing an advertising message that will generate a desired outcome? Explain

2. What is meant by "The sales spell? Explain. Is there a Right spell? What is "No" Reflex that consumers has Explain

3. In line with marketing and message design literature, explain what "cognitive dissonance" is. Some argue that shopping around is partly to check that you get a good deal. But that in itself is a key component of avoiding post purchase dissonance Do you agree? Discuss

4. Writer of the book at the end points that "What hope to have conveyed, however, is that in truth there is only one discipline: your customer's mind." Discuss in detail.

Reference no: EM132163195

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