What is meant by the phrase price-quality attribution

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Reference no: EM133466761

Questions:

1. How can a firm obtain a unique market position?

2. What is meant by the phrase "price-quality attribution"? How does an understanding of this phrase help an entrepreneur know how to price a product?

3. Contrast the roles of advertising and public relations in promoting a firm and its products.

4. Why do firms focus on promotional activities?

Reference no: EM133466761

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