What is meant by the customer needs are not monolithic

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Question: In what ways are consumer preferences changing in Ford Motor Company's different market segments and geographies?

Are automobile consumers able to articulate what they will be eager to buy five years from now? Explain your answer

What is meant by "the customer needs are not monolithic"?

Reference no: EM131899911

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What is meant by the customer needs are not monolithic : In what ways are consumer preferences changing in Ford Motor Company's different market segments and geographies?

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